Methods and apparatus to identify co-relationships between media using social media
US10187675B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 12, 2015 |
| Grant date | Jan 22, 2019 |
| Priority date | — |
| Expiry date | Apr 17, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4788
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example method includes obtaining media-exposure social media messages based on keywords and posting timestamps, and identifying a media-pairing including first media and second media. The example method also includes estimating a first audience of the first media based on a first set of media-exposure social media messages referencing the first media, and estimating a second audience of the second media based on a second set of media-exposure social media messages referencing the second media. The example method also includes determining a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages, attributing a relationship threshold to the media-pairing based on the first media and the second media, and classifying the media-pairing based on the pairing-score and the relationship threshold.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.