Real-time bidding and advertising content generation
US10192238B2 · kind B2 · utility
2Cited by
14References
46Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 21, 2012 |
| Grant date | Jan 29, 2019 |
| Priority date | — |
| Expiry date | Jan 11, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.