Methods for augmenting user-generated content using a monetizable feature

US10192244B2 · kind B2 · utility

Assignee

• EXCALIBUR IP, LLC · US

Inventors

• Athellina Athsani · San Jose, US
• Chris Higgins · Wake Forest, US
• Joseph O'Sullivan · Oakland, US
• Marc E. Davis · San Francisco, US
• Ron Martinez · San Francisco, US

Key dates

• Filing date: Dec 23, 2013
• Grant date: Jan 29, 2019
• Expiry date: Jan 21, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.