System architecture for customer genome construction and analysis

US10198738B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Christopher Hawkins · Pflugerville, US
• Leeann Chau Tuyet Dang · San Jose, US
• David T. Nguyen · Newark, US
• Hyon S. Chu · San Francisco, US
• Serena Tsiao-Yi Cheng · Redwood City, US
• Bryan Michael Walker · San Jose, US
• Ziqiu Li · San Jose, US

Key dates

• Filing date: Aug 25, 2015
• Grant date: Feb 5, 2019
• Expiry date: Feb 10, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer system constructs a robust recipient profile. The system receives data associated with recipient digital interactions from, e.g., streaming and/or batch sources. The recipient data may include digital transactional data, social media data, or other recipient-specific information. The system may employ heuristic data ingestion processing to derive further data based on the data inputs and attributization, and thereby may develop a robust recipient profile by aggregating the processed and derived data. The system may implement production rules to determine recipient-specific custom metadata based on the robust recipient profile to transmit to the recipient.