User-targeted advertising

US10198744B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Mayur Datar · Stanford, US
• Jason C. Miller · San Francisco, US
• Michael Hochberg · Los Altos, US
• Bahman Rabii · San Francisco, US
• Megan Nance · Sunnyvale, US
• Julie Tung · Mountain View, US
• Jeremiah Harmsen · San Jose, US
• Tomasz J. Tunguz-Zawislak · San Francisco, US
• Andres S. Perez-Bergquist · Beaumont, US

Key dates

• Filing date: Sep 14, 2012
• Grant date: Feb 5, 2019
• Expiry date: Sep 14, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.