Image based prediction of user demographics
US10210429B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 26, 2017 |
| Grant date | Feb 19, 2019 |
| Priority date | — |
| Expiry date | May 12, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V40/179
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An online system predicts gender, age, interests, or other demographic information of a user based on image data of the user, e.g., profile photos, photos the user posts of him/herself within an online system, and photos of the user posted by other users socially connected with the user, and textual data in the user's profile that suggests age or gender (e.g., like or dislikes similar to a population of users of an online system). The online system similarly predicts a user's interests based on the photos of the user. The online system applies one or more models trained using deep learning techniques to generate the predictions. The online system uses the predictions to build more information about the user in the online system, and provide improved and targeted content delivery to the user that may have disparate information scattered throughout different online systems.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.