Systems and methods for implementing bid adjustments in an online advertisement exchange
US10217118B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 30, 2012 |
| Grant date | Feb 26, 2019 |
| Priority date | — |
| Expiry date | May 31, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for implementing bid adjustments in an online advertisement exchange are disclosed. A plurality of bids from a plurality of advertisers may be received for an online advertisement opportunity. A first advertiser may be associated with a first bid bias value. In some embodiments, if the first advertiser is associated with a first bid bias value, then the bid received from the first advertiser may be adjusted based on the first bid bias value. For example, an adjusted bid may be calculated based on the bid received from the first advertiser and the first bid bias value. The online advertisement exchange may conduct an online auction with the adjusted bid from the first advertiser. If the first advertiser wins the auction based on the adjusted bid, then the first advertiser may be charged the value of the bid received from the first advertiser instead of the adjusted bid value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.