Method, medium, and apparatus to generate electronic mobile measurement census data
US10217122B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 13, 2018 |
| Grant date | Feb 26, 2019 |
| Priority date | — |
| Expiry date | Apr 13, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed example methods include generating electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices, selecting attributes associated with the electronic mobile measurement data to include in a model, generating the model based on the attributes and a first portion of the electronic mobile measurement data, determining a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices, and in response to the percentage satisfying a threshold, identifying a user operating a client device as at least one of a primary user or one of a plurality of secondary users based on the model, and associating demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.