Guiding progressive user engagement in an online environment
US10217172B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 19, 2012 |
| Grant date | Feb 26, 2019 |
| Priority date | — |
| Expiry date | Jun 30, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0481
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An entity having a brand page maintained by a social networking system defines a sequence of content items associated with a brand page is determined. Different content items in the sequence include different information that is dependent on interaction between a user and the sequence. For example, content items in the sequence provide increasingly more detailed or complex information when progressing from the first content item to the last content item in the sequence. When a viewing user of a social networking system interacts with the brand page, prior interactions with the sequence by the viewing user are used to classify the viewing user and to select a content item from the sequence that is communicated to the viewing user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.