Management of personalized advertisements through the mass media
US10229422B2 · kind B2 · utility
1Cited by
5References
9Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 28, 2012 |
| Grant date | Mar 12, 2019 |
| Priority date | — |
| Expiry date | Aug 6, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques, an apparatus and an article of manufacture for management of personalized advertisements through the mass media. A method includes capturing content of an advertisement that is displayed publically and/or publically accessible to a plurality of individuals through a mass media mechanism by recording an image of the advertisement using a hand-held device, storing the content of the advertisement in a user-dedicated repository, and managing the content of the advertisement in the user-dedicated repository to facilitate distribution of the advertisement through the user to one or more additional individual users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.