Generating customized advertisements with undisclosed advertiser content
US10229436B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 14, 2012 |
| Grant date | Mar 12, 2019 |
| Priority date | — |
| Expiry date | Apr 15, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/0421
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The advertiser can obscure the meaning of personal information from the social networking system, so that when the template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, the advertisement is obscured in some aspect from the social networking system. In this way, the advertiser may communicate with the user without disclosing all of the details of the communication to the social networking system that serves the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.