Methods and apparatus to measure exposure to streaming media
US10231013B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 29, 2017 |
| Grant date | Mar 12, 2019 |
| Priority date | — |
| Expiry date | Jun 29, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6587
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes a communication interface to receive metering data from a media monitor. The metering data includes a first subset of a series of metadata tags extracted from media played on a presentation device. The first subset includes a first metadata tag extracted proximate in time to a media event associated with the media. The metering data omits a second subset of the series of metadata tags extracted from the media. Each of the metadata tags in the series of metadata tags embedded in a different portion of the media. The media monitor extracts each of the metadata tags from the media when the corresponding different portion of the media is played. The apparatus also includes an analyzer to analyze the metering data to determine exposure of an audience of the presentation device to the media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.