Method and apparatus for increasing viewership of broadcast programming
US10237598B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 29, 2017 |
| Grant date | Mar 19, 2019 |
| Priority date | — |
| Expiry date | Aug 29, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for generating or increasing viewership of a broadcast of an episode of a series by an affiliate to a plurality of receiver stations is disclosed. A live prefacing media program is transmitted to users within an affiliates market in such a way that does not conflict with the affiliate's exclusive right to transmit a media program within that market. The live prefacing media program includes media program clips from previous episodes of a series, and users can vote on their favorite media program clips. Such votes alter the content presented in the live prefacing media program. Transmission of the live prefacing media program terminates when the affiliates broadcast of the next episode of the series begins, thus encouraging or “throwing” viewers to view that episode.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.