Systems and methods for efficiently selecting advertisements for scoring
US10242388B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 5, 2016 |
| Grant date | Mar 26, 2019 |
| Priority date | — |
| Expiry date | Aug 5, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method of selecting on-line advertisements in a real-time bidding exchange is disclosed. A bid request associated with a first data set is received. Advertisements are filtered based on each advertisement's campaign constraints as applied to the first data set. A heuristic score for each filtered advertisement is determined based on a small subset of features from the first data set or randomly generated. A bid value is then determined based on a substantial number of the features from the first data set only for each of a top fraction of filtered the advertisements that have the highest heuristic scores. A final bid value and its associated advertisement is selected and sent to a sender of the bid request for presenting in an on-line advertisement space as an impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.