Method of providing digital content for users of physical items

US10244064B2 · kind B2 · utility

Assignee

• adidas AG · DE

Inventors

• Jon H. Werner · Austin, US
• Christian DiBenedetto · North Plains, US
• Amy Jones Vaterlaus · Portland, US
• Stephen Michael Vincent · Portland, US

Key dates

• Filing date: Oct 21, 2016
• Grant date: Mar 26, 2019
• Expiry date: Oct 21, 2036

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/80
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, an electronic device scans a smart tag associated with an item to obtain an item identifier of the item, and sends the item identifier to a server, which selects digital content to be made available to a user of the item.