Systems and methods for providing advertising services to devices with dynamic ad creative localization
US10244290B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 14, 2018 |
| Grant date | Mar 26, 2019 |
| Priority date | — |
| Expiry date | May 14, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/47205
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems are described for providing advertising services to devices with dynamic ad creative localization for a user. In one embodiment, a system includes a storage medium to store one or more software programs and a dynamic ad creative localization unit that is configured to receive an ad campaign including at least one video ad from an ad server of the system, to apply filters to the ad campaign based on device characteristics, geographical data for the device, and a language of the device of the user in order to select an ad payload including a video ad of the ad campaign, to determine a language for the device of the user, and to localize any text in the ad campaign including the at least video ad based on the language of the device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.