System and method for providing and interacting with coordinated presentations
US10255251B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 6, 2015 |
| Grant date | Apr 9, 2019 |
| Priority date | — |
| Expiry date | Dec 23, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one or more implementations, programming code is provided to each of a plurality of Internet web site hosts. Connection information is received that represents a web page and/or a user. At least one database is accessed that stores information representing advertising content, audience criteria and/or advertising performance, and a premium publisher, a publisher network, and/or self-serve publishing, and a plurality of electronic coordinated presentations. Information representing one coordinated presentation is selected at least as a function of at least one of the received electronic connection information, the electronic advertiser information and the electronic publisher information, and at least some electronic authored coordinated presentation information is transmitted, that is usable to provide the one coordinated presentation with an Internet web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.