Optimization of broadcast event effectiveness
US10257572B2 · kind B2 · utility
38Cited by
19References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 24, 2017 |
| Grant date | Apr 9, 2019 |
| Priority date | — |
| Expiry date | Apr 24, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Introduced herein are methods and systems for determining machine learning marketing strategy. For example, a computer-implemented method according to the disclosed technology includes steps of identifying one or more business metrics to be driven by a marketing plan; generating one or more response functions of the business metrics by performing a machine learning process on a marketing dataset; optimizing a spending subject of the marking plan subject to constraints to generate a marketing strategy based on multiple decision variables; and presenting the marketing strategy to an advertiser.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.