Externality-based advertisement bid and budget allocation adjustment
US10262339B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 20, 2015 |
| Grant date | Apr 16, 2019 |
| Priority date | — |
| Expiry date | Feb 13, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Within a computer networking environment, a first bid request having data is received. Bids are determined for advertisements based on the data associated with such first bid request. It may be determined that the first bid request's data includes one or more specific types of data for a bonus variable. At least a first portion of the bids that were determined for the first bid request are increased by a bonus amount in response to the one or more specific types of data for a bonus variable being determined to be present in the first bid request's data. For the first bid request, an optimum set of one or more of the bids are selected and transmitted, along with a reference to the associated advertisement, via to a sender of the first bid request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.