Methods and apparatus to improve viewer assignment by adjusting for a localized event
US10264318B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 25, 2016 |
| Grant date | Apr 16, 2019 |
| Priority date | — |
| Expiry date | Nov 25, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus, systems and articles of manufacture to improve viewer assignment by adjusting for a localized event are disclosed. An example method includes identifying, by executing an instruction with a processor, heavy tuning data associated with panelists in a first area based on (1) a first number of households tuned to first media in the first area and (2) a first percentage of exposure minutes tuned to the first media in the first area. The example method also includes determining, by executing an instruction with the processor, if the heavy tuning data represents a local bias based on a second percentage of exposure minutes tuned to second media in a second area.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.