Choosing allocations and prices in position auctions
US10269045B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 23, 2014 |
| Grant date | Apr 23, 2019 |
| Priority date | — |
| Expiry date | Apr 10, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0243
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The subject matter of this specification can be embodied in, among other things, a method that includes receiving a request for content to fill a block, the request including information about a size of the block and criteria for identifying eligible content items for inclusion in the block, determining a number of content items to be included in the block, including determining amounts of dynamic resizing to apply to content items, determining an estimate of a difference in conversion rates conditional on receiving an interaction in the different configurations that perform differing amounts of dynamic resizing, and applying the estimate when determining an efficiency for a number of permutations of allocations of eligible content items, establishing a price to be charged to each content sponsor associated with a permutation that has a highest efficiency, and providing the eligible content items and charging the content sponsors based on the established prices.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.