Methods and apparatus for estimating total unique audiences

US10270673B1 · kind B1 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• Jonathan Sullivan · Hurricane, US
• Peter Lipa · Tucson, US
• Matthew B. Reid · Alameda, US
• Peter Campbell Doe · Ridgewood, US
• Peng Fei Yi · Shanghai, CN

Key dates

• Filing date: Jan 27, 2016
• Grant date: Apr 23, 2019
• Expiry date: Feb 7, 2037

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L43/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example method includes receiving impression requests at a server from a plurality of client devices via a network; based on the impression requests, logging, with the server, a plurality of impressions corresponding to the media accessed at the client devices; obtaining a number of demographic impressions logged by a database proprietor; obtaining a number of registered users of the database proprietor exposed to the media; multiplying, by executing an instruction with a processor, a number of the plurality of impressions by a square of the number of the registered users to generate a product; dividing, by executing an instruction with the processor, the product by a number of the demographic impressions to generate a quotient; and determining, by executing an instruction with the processor, the unique audience based on a square root of the quotient.