Real-world user profiles via the internet of things
US10270881B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 19, 2015 |
| Grant date | Apr 23, 2019 |
| Priority date | — |
| Expiry date | Nov 30, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Techniques are disclosed for generating enhanced user profiles that include “off-line” activities omitted from conventional user profiles. In one embodiment, each of two or more Internet of Things (IoT) products records usage data descriptive of a user's interactions with the IoT product. This usage data is based on values of physical parameters measured by sensors embedded within the IoT products. In recording the usage data, an IoT product may transmit the usage and sensor data to a user profile storage device. In response to receiving the usage and sensor data from the IoT products, the user profile storage device stores the usage and sensor data and associates the usage and sensor data with the user. Additionally, the user profile storage device exposes an interface through which marketing personnel can analyze user profiles made up of the stored usage and sensor data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.