Feeds by modelling scrolling behavior
US10275716B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 30, 2015 |
| Grant date | Apr 30, 2019 |
| Priority date | — |
| Expiry date | Apr 10, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N5/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for populating content items into a feed is provided. The feed comprises a sequence of content item ordered in such a way as to maximize a number of content items displayed to a user by virtue of the user scrolling down through the feed. The content items are each associated with a click-through rate, an indication of a number of times the content has been displayed to users, an indication of a number of times that the users have scrolled to a next item in the feed after the item was displayed, and a height of the content item. These values are used to train a behavioral model and then used by the behavioral model to layout the content items in a feed rendered at a user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.