Systems and techniques for configuring an electronic communication based on identified preferred channels of sharing

US10275791B2 · kind B2 · utility

Assignees

• Adobe Inc. · US
• Neolane SAS · FR

Inventors

• Ashish Duggal · Ashok Nagar, IN
• Anmol Dhawan · Ghaziabad, IN
• Sachin Soni · New Delhi, IN
• Stephane Moreau · Saint-Égrève, FR

Key dates

• Filing date: Jan 20, 2015
• Grant date: Apr 30, 2019
• Expiry date: Jul 2, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.