Adapting user terminal advertisements responsive to measured user behavior
US10275801B2 · kind B2 · utility
1Cited by
1References
22Claims
0Family size
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Key dates
| Filing date | Dec 19, 2014 |
| Grant date | Apr 30, 2019 |
| Priority date | — |
| Expiry date | May 7, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
User profile information is generated which characterizes measured user interaction with an application program that is encapsulated by the computer readable program code and processed by the processor. Operation of an advertisement displayed while the application program is being processed is controlled based on the user profile information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.