Systems and methods for throttling click bait
US10282384B2 · kind B2 · utility
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4References
13Claims
0Family size
Assignee
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Key dates
| Filing date | Dec 29, 2014 |
| Grant date | May 7, 2019 |
| Priority date | — |
| Expiry date | Oct 30, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and non-transitory computer readable media configured to determine a value of a utility factor associated with a content item corresponding to a link. An optimized utility value relating to an interaction type of an outbound click is determined based on the value of the utility factor. An expected utility score associated with the content item is generated based on the optimized utility value to determine potential presentation of the content item to a user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.