Consumer group buying through online ads
US10282744B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 29, 2010 |
| Grant date | May 7, 2019 |
| Priority date | — |
| Expiry date | Jun 25, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system for presenting advertising materials including group sales offers within the context of a network-accessible document such as a Web page. One embodiment stores a plurality of ads, including some group sales offers. Fulfillment of each group sales offer is conditioned upon acceptance of the offer by a prescribed minimum number of viewers. The system receives a request for online content from a client computer operated by a viewer, where the requested online content is unrelated to group sales offers. Responsive to the request, the system selects a group sales offer from the plurality of ads based on the nature of the requested content and/or viewer characteristics or past behavior accumulated from past communications with the viewer. The system automatically delivers the selected group sales offer and the requested content to the client computer for display.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.