Marketing campaign management system

US10282746B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Stephen Denis Kirkby · Adelaide, AU
• David Walter Skinner · Selkirk, GB
• Robert Lawrence · London, GB
• Warren Hutchinson · Leatherhead, GB

Key dates

• Filing date: Mar 15, 2013
• Grant date: May 7, 2019
• Expiry date: Nov 15, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A campaign management system may include a data collection subsystem to collect and store data from different sources that may be related to different marketing channels. The system may also include a map generation subsystem to generate a marketing campaign map that includes a visual representation of performance of the marketing channels. A performance metric adjustment factor may be determined for one or more performance metrics to determine an actual value performance metric for each metric. The actual value performance metrics may be aggregated and compared to benchmarks to generate a visual representation of the entire campaign performance across the marketing channels.