Targeted ad buys via managed relationships
US10282757B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 8, 2013 |
| Grant date | May 7, 2019 |
| Priority date | — |
| Expiry date | Jan 30, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Certain embodiments herein relate to targeting ads for purchase by leveraging relationships between advertisers and publishers. Ad campaigns may be established between an ad device associated with an advertiser and publisher devices associated with publishers. An ad campaign for displaying an ad may be determined based on information associated with a communication session from a user device (e.g., as identified in a cookie) and/or information associated with a user utilizing the user device. An ad device may activate one or more established ad campaigns as part of an auction process, and may subsequently provide one or more ads for displaying on a web page according to attributes that may characterize the ad campaigns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.