Pricing control in a real-time network-based bidding environment
US10282758B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 13, 2015 |
| Grant date | May 7, 2019 |
| Priority date | — |
| Expiry date | Nov 23, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for automated control of bid pricing for bidding on online placements in an automated real-time online auction system during the loading or rendering of network-based digital content. Historical bid result data regarding a particular placement is collected by a bidding system, which segments the bid result data into multiple categories and generates multiple pricing curves for the particular placement based on the segmented bid result data. The bidding system then uses the multiple pricing curves for making bidding decisions in real-time. The bidding system receives a series of bid requests, each identifying a placement in digital content being loaded or rendered. For each received bid request, the bidding system, in real-time, identifies segmenting characteristic(s) associated with the bid request, and performs a bidding analysis—including whether to submit a bid and determining a bid price—based on the identified segmenting characteristic(s) associated with the bid request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.