Platform for third-party supplied calls-to-action
US10289267B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 9, 2011 |
| Grant date | May 14, 2019 |
| Priority date | — |
| Expiry date | Nov 10, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/90
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a first computing system receives a request from a second computing system, the request indicating an information item displayed on the second computing system. In response to the request, the first computing system determines whether the information item is associated with any call-to-action provided by any third computing system. If the information item is associated with one or more calls-to-action provided by one or more third computing systems, then the first computing system sends the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.