Systems and methods for dynamically appending supplemental content to an information resource responsive to scroll activity

US10289296B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Kun Zhang · Hubei, CN
• Willa Angel Chen · Palo Alto, US
• Yingwei Cui · Palo Alto, US
• William Halpin · Palo Alto, US
• Bahman Rabii · San Francisco, US
• Tobias Maurer · Katzenelnbogen, DE

Key dates

• Filing date: Feb 8, 2016
• Grant date: May 14, 2019
• Expiry date: Apr 24, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F40/14
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

Method and systems for displaying content items on an information resource include identifying a supplemental content item to append to a DOM tree of the information resource and identifying a first content item displayed in a first container of the information resource. The methods also includes monitoring a position of a predetermined portion of the first content item relative to a viewport of the application and determining, responsive to monitoring the position of the predetermined portion of the first content item, that the first content item is visible within the viewport of the application. The method also includes appending the supplemental content item in a second container at a first position between the first container and an end of the information resource and displaying the supplemental content item within the viewport of the application responsive to detecting a scroll action towards the end of the information resource.