Establishing search results and deeplinks using trails
US10289735B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 27, 2010 |
| Grant date | May 14, 2019 |
| Priority date | — |
| Expiry date | Oct 12, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9538
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Search and browse trails are temporally-ordered sequences of web pages visited by a user during post-search query navigation beginning with a page associated with one of the search results. The trails can provide useful information for a number of search-related purposes. For example, these trails can be used to leverage the post-query behavior of other users to help the current user search more effectively and allow them to make more informed search interaction decisions. The trails can also be used to establish search results and refine search result rankings, select and evaluate deeplinks, and recommend multi-step trails as an alternative to or enhancement for existing search result presentation techniques.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.