Dynamically selected background music for personalized audio advertisement
US10290027B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2014 |
| Grant date | May 14, 2019 |
| Priority date | — |
| Expiry date | Jul 17, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/762
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A content server system provides a client device with content including an audio advertisement with personalized background music. The content server selects a vocal advertisement received from an advertiser for presentation to a user of a client device. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server identifies candidate background music items and selects background music from the candidate background music items based on the obtained content data. The client device is provided with the selected background music and the selected vocal advertisement. The client device plays an audio advertisement comprising the background music played concurrently with the vocal advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.