Determine image relevance using historical action data
US10296540B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 8, 2016 |
| Grant date | May 21, 2019 |
| Priority date | — |
| Expiry date | Apr 27, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The selection of content to present to a user can be based at least in part upon probabilities of the user selecting to view more information and/or entering into a transaction with respect to instances of the content. For example, user behavior with respect to various queries provided through a content provider can be determined in order to calculate a probability that a user was searching for a particular image. The user behavior can include historical action data, such as information that indicates images associated with an action (e.g., selected, purchased, etc.) in response to a particular image search. The historical action data can be analyzed to generate an index that indicates a likelihood that the search was intended for a particular image. Once an image query is received, items of interest can be determined using the index, and those images and associated content can be presented to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.