Document performance indicators based on referral context

US10296924B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Sachin Soni · New Delhi, IN
• Ashish Duggal · Ashok Nagar, IN
• Sanjeev Tagra · Sindhar, IN
• Vineet Sharma · Draper, US
• Anmol Dhawan · Ghaziabad, IN
• Walter Chang · San Jose, US

Key dates

• Filing date: Jul 29, 2014
• Grant date: May 21, 2019
• Expiry date: Feb 19, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0201
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-implemented method for providing performance indicators of destination documents includes identifying a referral document to a destination document, where the referral document comprising a source of at least one visitor to the destination document. The method also includes extracting referral keywords from content of the referral document, the referral keywords corresponding to a referral context of the referral document. The method further includes determining a degree of correlation between the referral document and the destination document based on a comparison between the referral keywords and destination keywords, the destination keywords corresponding to destination context of the destination document. Additionally, the method includes providing one or more performance indicators to a user based on the correlation between the referral document and the destination document, where the one or more performance indicators correspond to a performance metric that quantifies interactions between visitors and the destination document.