Messenger application plug-in for providing tailored advertisements within a conversation thread
US10296949B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 21, 2015 |
| Grant date | May 21, 2019 |
| Priority date | — |
| Expiry date | Apr 3, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/52
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A first instance of a messenger application having a plug-in communicates with a second instance of the messenger application lacking the plug-in. The plug-in provides enhanced functionality to the first instance of the messenger application, while also providing corresponding functionality to the second instance, which lacks the plug-in. For example, the plug-in may provide rich, non-thread-native content to the first instance, while also providing corresponding thread-native content to the second instance. As another example, the plug-in may obtain data from the second instance and provide tailored advertisements to the second instance based upon that data. An another example, the plug-in may obtain location data from one or more of the instances and provide access to location-specific services that take the location data into account.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.