Conversion tracking of organic content in a social networking system
US10305844B2 · kind B2 · utility
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2References
16Claims
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Assignee
Inventors
Key dates
| Filing date | Jan 28, 2013 |
| Grant date | May 28, 2019 |
| Priority date | — |
| Expiry date | Jun 19, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/52
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A user posting content to a social networking system provides a conversion definition along with the content. The conversion definition identifies a type of interaction associated with the content, such as type of interaction with the content that the user would like to track. After the content is presented to additional users, the social networking system identifies additional users performing the type of interaction with the content identified by the conversion definition. One or more metrics describing the interactions of the type of interaction associated with the content are provide to the user that posted the content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.