Customizing content in a social stream

US10305944B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Aman Bhargava · Sunnyvale, US
• Abhijit Bose · Ann Arbor, US
• Andrew A. Bunner · Belmont, US
• Lan Liu · Sunnyvale, US
• Boris Mazniker · San Francisco, US
• Rachel Ida Rosenthal Schutt · New York, US
• Andrew Tomkins · Menlo Park, US
• Yonatan Zunger · Mountain View, US

Key dates

• Filing date: Jul 27, 2017
• Grant date: May 28, 2019
• Expiry date: Aug 1, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The disclosure includes a system and method for providing a customized stream of content to a user. The system includes: an item sourcer for gathering one or more content items from one or more content sources; a behavior indicator module and scorer for determining one or more behavior scores for the one or more content items; a content indicator module and scorer for determining one or more content scores for the one or more content items; a score combiner for aggregating the one or more behavior scores and the one or more content scores to generate one or more item scores for the one or more content items; a content diversifier for determining one or more diverse items from the one or more content items; and a stream generator for generating a customized stream of content for the user from the one or more diverse items.