Expansion of high performing placement criteria

US10311472B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Gaofeng Zhao · Los Altos, US
• Yingwei Cui · Palo Alto, US
• Hui Tan · Cupertino, US
• Bahman Rabii · San Francisco, US
• Wei Chai · Beijing, CN

Key dates

• Filing date: Feb 14, 2017
• Grant date: Jun 4, 2019
• Expiry date: Mar 11, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.