Generic card feature extraction based on card rendering as an image
US10318573B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 22, 2016 |
| Grant date | Jun 11, 2019 |
| Priority date | — |
| Expiry date | Jun 22, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V10/778
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for using features of images representing content items to improve the presentation of the content items are disclosed. In one embodiment, a plurality of digital images are obtained, where each of the images represents a corresponding one of a plurality of content items. Image features of each of the digital images are determined. Additional features including at least one of user features pertaining to a user of a client device or contextual features pertaining to the client device are ascertained. At least a portion of the content items are provided via a network to the client device using features that include or are derived from both the image features of each of the plurality of digital images and the additional features.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.