Multi computing device network based conversion determination based on computer network traffic

US10320928B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Philip McDonnell · Belmont, US
• Shobhit Saxena · Sunnyvale, US
• Subhadip Sarkar · Sunnyvale, US
• Lu Liu · San Diego, US
• Shibani Sanan · Mountain View, US
• Puneet Gupta · Singapore, SG

Key dates

• Filing date: Oct 21, 2016
• Grant date: Jun 11, 2019
• Expiry date: Mar 28, 2037

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/306
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.