Patent · US Active

Using combined coefficients for viral action optimization in an on-line social network

US10324937B2 · kind B2 · utility

2Cited by
1References
17Claims
0Family size

Assignee

Inventors

Key dates

Filing dateJul 27, 2016
Grant dateJun 18, 2019
Priority date
Expiry dateApr 11, 2037

Classification

  • Technology area (CPC H)Electricity
  • CPC primaryH04L67/55
  • WIPO fieldComputer technology
  • WIPO sectorElectrical engineering

Abstract

A news feed system provided with an on-line social network system determines that a news feed is to be constructed for a viewer. The news feed system accesses the viewer's profile and other information associated with the viewer, accesses an inventory of activities that have been identified as potentially of interest to the viewer, and calculates relevance score for each item inventory of activities using the combined coefficients methodology. The activities are then arranged for presentation to the viewer via a news feed web page, using respective calculated relevance scores.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.