User similarity groups for on-line marketing
US10325289B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 18, 2016 |
| Grant date | Jun 18, 2019 |
| Priority date | — |
| Expiry date | Jun 25, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for finding similar on-line users for advertisement or content targeting are disclosed. In one embodiment, a plurality of user data sets associated with a plurality of user identifiers for a plurality of anonymous users are obtained, and each user data set of each user identifier specifies one or more user attributes and on-line user events that have occurred for such user identifier. For each attribute, a correlation to a success metric value is determined for a particular type of event or attribute that has occurred for a plurality of user identifiers that are each associated with such attribute. The plurality of user identifiers and associated data sets are clustered into a plurality of user groups that each has similar data sets by weighting based on the attributes' relative correlation to the success metric.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.