Engagement tracking in computer data networks
US10327018B2 · kind B2 · utility
9Cited by
18References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 16, 2018 |
| Grant date | Jun 18, 2019 |
| Priority date | — |
| Expiry date | Oct 16, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/2353
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.