Systems and methods for evaluating effectiveness of campaigns through use of transaction amount markers
US10332146B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 12, 2014 |
| Grant date | Jun 25, 2019 |
| Priority date | — |
| Expiry date | Dec 22, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0246
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for evaluating effectiveness of campaigns are disclosed. One exemplary method includes identifying a promotional campaign offered by a merchant during an offer period including an offer of a commodity at a predetermined price, and compiling a first set of payment accounts based on each payment account including a transaction to the merchant at the predetermined price within the offer period. The method also includes correlating the first set of payment accounts to a second set of payment accounts based on at least one identifying criteria associated with transactions to the payment accounts during a correlation period, which is different than the offer period. The method further includes generating and storing a comparison between the first set of payment accounts and the second set of payment accounts for transaction data during the offer period, to thereby indicate an effectiveness of the campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.