Systems and methods for web spike attribution
US10334299B2 · kind B2 · utility
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14Claims
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Key dates
| Filing date | May 22, 2015 |
| Grant date | Jun 25, 2019 |
| Priority date | — |
| Expiry date | Jun 3, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed that measure web activity bursts after ad broadcasts that may be sent to multiple persons. One system uses a cookie-less/cookie-optional, anonymous/personal-identification-not-required, method for web-based conversion tracking that will work on broadcast media systems such as television, and could also be applied to measuring spikes from email, radio, and other forms of advertising where an episodic ad event is broadcast to multiple parties, and where responses occur in a batch after the broadcast.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.