Systems and methods for creating and inserting application media content into social media system displays

US10339541B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• Michael J. Strutton · Villa Rica, US
• Paulo Delgado · Atlanta, US
• Slain J. Wilde · Nashville, US
• Chad Steven Estes · Atlanta, US
• Benjamin John Turner · Seattle, US
• John Schult · Buford, US
• John Maxwell · Athens, US
• Jason C. Reynolds · Covington, US
• Bryan S. Pocius · New Rochelle, US
• Horace Williams, II · Atlanta, US
• John B. Nolt · Atlanta, US

Key dates

• Filing date: Jan 31, 2011
• Grant date: Jul 2, 2019
• Expiry date: Apr 15, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L51/066
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for delivering application media content to multiple social media systems (SMSs) for display to SMS members. The method includes the steps of providing initial application media content to respective SMSs. Once a respective SMS member interacts with the initial content, a social relationship management system (SRMS) receives indication from an SMS of such interaction, and retrieves a unique application media file relating to application media content. The unique application media file is then applied to an application media container file that overcomes certain formatting protocols and requirements of the SMS and enables transmission and delivery of the application media content to the SMS. The application media content is then delivered to the SMS member on the SMS through the application media container file.