Method and system that identify market segments and that facilitate targeted information distribution

US10339546B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• Ethan Dereszynski · Portland, US
• Vladimir Brayman · Mercer Island, US

Key dates

• Filing date: May 5, 2014
• Grant date: Jul 2, 2019
• Expiry date: Apr 21, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0204
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The current document is directed to automated market-segment-discovery methods and systems that may be incorporated within, or used in combination with, various types of analysis and optimization automated systems for automated discovery of market segments for subsequent use in targeted marketing and information distribution. In one implementation, a log of visitor records collected by an analysis and/or optimization system is processed to generate a segment-discovery tree. Construction of the segment-discovery tree produces a set of candidate market-segment-defining rules. Various different techniques and metrics can be applied to produce a set of market-segment-defining rules from these candidate rules. The market-segment-defining rules can then be exported to marketing systems or subsystems to facilitate targeted marketing and information distribution.